Mobile application provider Nimbuzz has shifted its headquarters
from the Netherlands to India and is now strategising to introduce
innovations in the segment to create more business values
and a new paradigm of mobile advertising.
said the internet boom in the mobility space is expected to
happen in India in the next five years, which was the main
reason to shift its global operations to India.
other reason to shift base is the Smartphones and Tablets
adaption rate and the burgeoning growth in the telecom subscriber
base in India (currently at 926.53 million). This opens up
new, personalised advertising opportunities for brands to
reach a vast segment of the diverse consumer base.
The company is operating on the notion that "SMS-based
advertising is not even close to what the industry is expecting
from mobile advertising."
Nimbuzz is now focussing on driving its revenue through location-based
mobile advertising, Nimbuzz Bots (popular as Nimbuzz Chatbuddies)
across sectors like FMCG, retail, healthcare and technology
are increasingly using the mobile medium to advertise and
interact with their customers. In order to provide these advertisers
with an effective approach to invest their marketing spends
in a cost effective and more impactful manner, Nimbuzz has
introduced personalised advertising.
The company is the pioneer in offering hyper-local targeted
ads (HLTA) on the mobile platform across the globe. This tool
allows the advertiser to advertise according to the location
of the mobile phone user. For example, when the Nimbuzz user
is in one of the malls, he sees a location based ad which
prompts him to visit a pub within the mall for happy hour
Nimbuzz has also introduced the Chat Buddy Developer Program
(CBDP) recently which is expected to help brands, publishers,
and independent developers get access to the 85 million Nimbuzz
users across more than 200 countries.
has also collaborated with the many established brands and
publishers like IBNLive for news update, Cricbuzz for live
cricket update, Twitter for tweeting from within Nimbuzz,
VantageTrade for stock updates, Wikipedia for ready-information,
Youtube for searching and viewing videos and IMDB for movies