Disha Communications has bagged the creative mandate for Tamil
news channel Puthiya Thalaimurai.
is the incumbent agency on the account while OMD continues
to handle Puthiya Thalaimurai's media duties.
Chennai office will be in charge of the account.
is Disha's first television brand account. The communication
for the news channel will be spread over various media vehicles.
Thalaimurai was launched in August 2011 last year by New Generation
Media Corporation, the publishers of the Puthiya Thalaimurai
group of magazines. The channel currently communicates its
belief in traditional ethics with the tagline 'Unmai Udannukudan'
(quick news without an iota of falsehood). The group plans
to grow its base further with a new channel launch in the
of the brands handled by Disha Communications include State
Bank of Hyderabad, Panasonic Home Appliances, Tata Motors,
Tata Gold Plus and British Council.