MUMBAI: Disha Communications has bagged the creative mandate for Tamil news channel Puthiya Thalaimurai.

Grey is the incumbent agency on the account while OMD continues to handle Puthiya Thalaimurai's media duties.

Disha's Chennai office will be in charge of the account.

This is Disha's first television brand account. The communication for the news channel will be spread over various media vehicles.

Puthiya Thalaimurai was launched in August 2011 last year by New Generation Media Corporation, the publishers of the Puthiya Thalaimurai group of magazines. The channel currently communicates its belief in traditional ethics with the tagline 'Unmai Udannukudan' (quick news without an iota of falsehood). The group plans to grow its base further with a new channel launch in the near future.

Some of the brands handled by Disha Communications include State Bank of Hyderabad, Panasonic Home Appliances, Tata Motors, Tata Gold Plus and British Council.