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MUMBAI:
Real estate group Business Park Town Planners (BPTP) have
awarded the creative duties for their brand to Future Group
promoted ad agency DnH Blurb.
The agency won the account following a multi agency pitch.
The agencys outlook and vision for the brand is said
to have done the trick for it.
Lowe
& Partners Delhi branch is the incumbent agency
on the business.
Mindshare-Group M is in charge of BPTP's media planning and
buying.
In
the past, Dentsu has also been associated with the brand.
In 2009, the agency was acquired by the Future Group by buying
out 60 per cent stake. The agency is now a part of Future
Brands and got its current name DnH Blurb owing to this acquisition.
Prior to this, it was called Dhar and Hoon.
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