MUMBAI: MRSS India, the Indian arm of market research agency Majestic MRSS, has brought on board Shivanand Shenoy as a senior director for client servicing.

Shenoy will be supervising the IT, online and FMCG verticals for MRSS. He will also be heading the new vertical of ‘Digital Research’.

The verticals that Shenoy will look into will mainly revolve around social networking sites and mobile penetration.

Shenoy said, “Market Research is no more only about questionnaires and telephonic surveys. When the largest section of consumers are into social networking and mobile phones, so in order to make them understand we need to speak in their own language. Thus we need to use modern ways to gather more information and reach the target audience. MRSS India is pioneer is getting many technologies to India. This not only helps to reach the target audience in easy and most convenient way but also helps in filtering and sorting the information gathered."

MRSS India chief mentor and principal adviser Sarang Panchal added, “We believe that embracing digital is the new marketing imperative. It is a game changer, and how companies will win, moving forward.”

Shenoy is a senior marketing professional with over 15 years of experiencing in analyzing the markets and the overall scenario for various industries. He specialises in providing market/consumer insights to companies in services, IT – hardware and FMCG industries.

In the past he has been associated with companies like A.C. Nielsen, Intel Corp, DHL Express and Reliance Industries.