MRSS India, the Indian arm of market research agency Majestic
MRSS, has brought on board Shivanand Shenoy as a senior director
for client servicing.
will be supervising the IT, online and FMCG verticals for
MRSS. He will also be heading the new vertical of Digital
verticals that Shenoy will look into will mainly revolve around
social networking sites and mobile penetration.
said, Market Research is no more only about questionnaires
and telephonic surveys. When the largest section of consumers
are into social networking and mobile phones, so in order
to make them understand we need to speak in their own language.
Thus we need to use modern ways to gather more information
and reach the target audience. MRSS India is pioneer is getting
many technologies to India. This not only helps to reach the
target audience in easy and most convenient way but also helps
in filtering and sorting the information gathered."
India chief mentor and principal adviser Sarang Panchal added,
We believe that embracing digital is the new marketing
imperative. It is a game changer, and how companies will win,
is a senior marketing professional with over 15 years of experiencing
in analyzing the markets and the overall scenario for various
industries. He specialises in providing market/consumer insights
to companies in services, IT hardware and FMCG industries.
the past he has been associated with companies like A.C. Nielsen,
Intel Corp, DHL Express and Reliance Industries.