Carat Media has been appointed the media AoR for new age digital
learning solution company Extramarks Education. The brand
plans to make sizeable investments on the media front with
a high profile media campaign conceptualised by McCann Erickson.
Infotel Broadband Services Ltd. (Infotel), a subsidiary of
Reliance Industries Ltd. (RIL), has acquired a 38.5 per cent
stake in Extramarks Education through its affiliate Reliance
by Atul Kulshrestha, Extramarks was launched two years back
commercially. It helps in making regular classes more tech
savvy to make the teaching process interactive and more interesting.
Extramarks CEO Rohit Jain said, Extramarks is setting
revolutionary standards in education whereby we aim to enhance
the regular classroom experience and take a quantum leap forward
in the process, raising the quality of delivery for
both students and teachers alike.
Carat Media EVP Vidhu Sagar said, We at Carat are extremely
proud to have been chosen by Extramarks as their media partner.
We shall be partnering Extramarks in the media management
exercise holistically thus well manage the entire
set of media responsibilities for the brand including planning,
buying and execution. Of course, we shall endeavour to do
this with the help of all pertinent media platforms - including
television, print, digital, OOH as well as activation.