Debuting in the media planning and buying realm, Mumbai-based
Curry-Nation has won the creative and media mandate for Pune-based
dessert mix manufacturer Weikfield. This is also the first
time Weikfield has appointed a specialist agency for its communication
duties. The mandate has been awarded on a yearly basis and
will be serviced from the agency's Mumbai office.
director Nagessh Pannaswami said, "Priti and I had interacted
with Weikfield COO Manoj Joshi earlier in our career. So the
chemistry was there. We made a strategic presentation to the
people at Weikfield and once they all were convinced we were
has plans on launching a range of new products and Curry-Nation
will be responsible for the communication during the launch.
the exact figure on the ad spends was not revealed, Pannaswami
confirmed that the amount is significant. The first phase
of campaign by Curry-Nation for Weikfield will be rolled out
in September. TV and print will be the mainstays of the communication.
was started in 2011 and in a span of one year six months roped
in brands like Nirlep, Borosil, Rasna, Emami Vasocare, Natural
ice-creams,Sai Dairy, Spinz Deodorants, Cholayil Krishna Tulsi,
Spinz Talcs, Emami Hairlife, Himani Lalima, Himani Fast Relief
and CavinKare Fairever.