MUMBAI: Debuting in the media planning and buying realm, Mumbai-based Curry-Nation has won the creative and media mandate for Pune-based dessert mix manufacturer Weikfield. This is also the first time Weikfield has appointed a specialist agency for its communication duties. The mandate has been awarded on a yearly basis and will be serviced from the agency's Mumbai office.

Curry-Nation director Nagessh Pannaswami said, "Priti and I had interacted with Weikfield COO Manoj Joshi earlier in our career. So the chemistry was there. We made a strategic presentation to the people at Weikfield and once they all were convinced we were on board."

Weikfield has plans on launching a range of new products and Curry-Nation will be responsible for the communication during the launch.

Though the exact figure on the ad spends was not revealed, Pannaswami confirmed that the amount is significant. The first phase of campaign by Curry-Nation for Weikfield will be rolled out in September. TV and print will be the mainstays of the communication.

Curry-Nation was started in 2011 and in a span of one year six months roped in brands like Nirlep, Borosil, Rasna, Emami Vasocare, Natural ice-creams,Sai Dairy, Spinz Deodorants, Cholayil Krishna Tulsi, Spinz Talcs, Emami Hairlife, Himani Lalima, Himani Fast Relief and CavinKare Fairever.