Buoyed by the telecast of the IIFA (International Indian Film
Academy) awards, Star Plus jumped 33 GRPs to pocket 298 GRPs
(gross rating points) in the week ended 7 July.
IIFA Awards that aired for three and half hours fetched 4.7
TVR, according to TAM data (C&S, HSM, 4+) provided by
the 13th IIFA Awards is the second-highest rated Bollywood
award show on Indian television in 2012. The highest rating
was recorded by Colors' Screen Awards that garnered 5.37 TVR.
Other premium award properties are Zee TVs Zee Cine
Awards that registered 4.38 TVR on Zee TV and Filmfare Awards
that fetched 4.59 TVR on Sony Entertainment Television. Colors
second awards property, The Apsara Producers Guild Awards,
registered 1.4 TVR in its first airing.
after a gap of four weeks, Zee TV is back at No.2 in the GEC
hierarchy. The channel added 27 GRPs to its previous weeks
tally to close the week ended 7 July with 238 GRPs. Almost
all of its shows have seen improvement in viewership, though
DID Lil Masters lost numbers.
recently launched horror show, Fear Files, continued to register
3+ TVR. Additionally, Zee TVs fiction property Punarvivaha
has become the leader of the 10.30 pm slot.
Colors has slipped to No.3 with a loss of seven GRPs and has
ended the week with 225 GRPs. Colors highest rate fiction
show Balika Vadhus ratings dropped from 4.4 TVR to 3.9
TVR while Jhalak Dikhhla Jaa rated an average of 1.8 TVR.
Entertainment Television (Set) added 13 GRPs to end with 207
GRPs. The channel has started airing three of its shows -
C.I.D, Crime Patrol and Adalat - on Sundays.
with addition of four GRPs, closed the week with 125 GRPs
while Life OK added two GRPs to end with 103 GRPs.
One with 31 GRPs (last week 42) is at the bottom of the ladder.