Soon after buying out BBBH, Publicis Groupe has acquired Germany's
strategic communications consultancy Communications &
Network Consulting AG (CNC).
acquired company will become a part of Publicis flagship
strategic communications network, MSLGROUP.
CNC will, however, continue to be led by current CEO Dr. Christoph
Walther. The CNC supervisory board will see the addition of
MSLGROUP CEO Olivier Fleurot and MSLGROUP president for the
EMEA region Anders Kempe with the latter taking the mantle
is group headquartered in Munich and has offices in 14 other
cities including one at New Delhi. Started in 2002, the agency
employs close to 100 professionals across its offices in Europe,
Asia, North and South America.
German clients will be offered the services of two consultancies.
On the one hand, clients can avail of the services of CNC
with its particular focus on strategic, financial and corporate
communications as well as public affairs and on the other,
they also can use the services of MSL Germany, with its broad
capabilities across the communications spectrum including
social media, corporate communications and reputation management.
CNC advises large corporations, mid-cap companies, institutions
and individuals on all aspects of strategic communications
within their specific markets providing services like strategic
communications and reputation management, financial communications,
crisis counseling including litigation advisory, branding
and public affairs.
In the IPO market, CNC has been the market leader in Germany
since 2005. The consultancy has been involved in more than
100 transactions with a total volume of more than 180 billion
Euro and has a particularly strong focus on cross-border mandates.
Publicis Groupe chairman and CEO Maurice Levy said, "CNC
is one of the premier strategic and financial public relations
firms in Europe, with a client base that is outstanding. I
have followed CNC's success story with interest and I am impressed
by the company's entrepreneurial spirit. The skill set will
fit perfectly into our group and our strategy to make Germany
one of our key hubs.
Fleurot said, "Bringing CNC into MSLGROUP makes us one
of the top three networks in Germany, and at the same time
gives us very valuable additional strategic capabilities in
other key markets. We see considerable potential in matching
and leveraging our collective competencies and relationships."
Walther added, "We are very excited to team up with Publicis
Groupe's strategic communications network MSLGROUP as it provides
us with a truly global footprint. While our current clients
will enjoy continued high-class service by the existing CNC
offices, we will be able to tap into the significant benefits
offered by being part of MSLGROUP."