Advertising agency Eleven Brandworks is beefing up its creative
team and has appointed Kapil Batra, Abhishek Dey and Subrato
Mehta as senior creative directors.
Mishra, who is currently senior creative director (copy) at
the agencys Delhi office, will be moving to Mumbai and
partner Dey. Batra will be working closely with senior creative
director (art) Aneesh Jaisinghani at the Delhi office.
Batra comes in from McCann Delhi where he worked for five
years and held the post of creative director when he left.
He has worked with Contract and Publicis during his decade
long career and has experience of working with brands like
Perfetti portfolio (Chlor-mint, Big Babol, Happydent &
Alpenliebe), General Motors, Greenlam Laminates, yatra.com
and Usha Fans.
Mehtas previous stint was with Dentsu where he worked
for four years. He has experience in the field spanning 22
years during which he has been associated with brands like
Canon, Honda, J&J, ICICI, Reid and Taylor, SAB TV, Kinetic,
HDFC and Manchester United Café and agencies like Ogilvy
& Mather, Lintas, JWT and Triton.
Dey has been in the business for 11 years now and his latest
assignment was with Lowe Lintas Mumbai. A commercial arts
graduate, he has worked with agencies like Rediffusion DY&R,
McCann Eriksson and Publicis. During this time, Dey has worked
on brands across categories like Tata Tea, ICICI Prudential,
Bajaj Motors and Lifebuoy.
Eleven Brandworks founder director Prateek Bhardwaj said,
Adding depth to the talent pool has been a priority
for us. These additions are another step towards building
a robust creative organization.
Independent agencies are looking at expanding their talent
pool. Increasingly clients' businesses are moving faster
and getting more demanding. There is a shift in preference
to independent agencies, as they are fleet footed and create
fresh work. Our new creative talent will help create a dynamic
creative pool to manage and acquire exciting businesses,"
Eleven Brandworks COO Sampada Chaudhari said.
a flexible structure is a source of attraction. Eleven Brandworks
partner Vivek Suchanti said, The independents have been
able to attract some very good talent, with open structures,
great work environment and partnership/ownership models (more
like the consulting firms). They have become true brand custodians
taking on the onus of performance of their work.
what brings the new recruits to a smaller agency? The
move to Eleven is an exciting challenge. With the freedom
the small set-up offers comes the responsibility of winning
and managing substantially sized businesses while producing
outstanding creative products, Batra said.
Mehta added, Smaller set-ups are bringing like-minded
people together and offering greater freedom of thought as
well as a relief from mundane systems.