Cycle Pure Agarbathies, the flagship incense sticks brand
of NR Group, has appointed AliveNow as its social media agency.
account will be serviced by the agency's Bangalore office.
Pure Agarbathies has roped in the agency to reach out to the
new generation and to continually adopt to embrace new branding
and marketing platforms, the company said.
now CEO Adhvith Dhuddu said, "We have worked with many
large and iconic brands, but this one takes the cake and is
really special for us. To be able to work with one of India's
most revered and strong brands is a fantastic feeling. We're
thrilled and look forward to cementing the brand's social
media presence. We expect this to be quite a challenge given
what the brand stands for and the audience on social media.
Talking about prayer, religion, spirituality and Indian culture
to the younger audience is never easy but our team is up to
the task and is looking forward to working with the Cycle
Pure Agarbathies MD Arjun Ranga added, "As a national
brand, it is important for us to connect with our customers
at all levels. It is critical to keep continuous dialogue
and create a sense of community that can revolve around our
products and brand. We hope to build stronger brand equity
for Cycle Agarbathies by involving our target audience in
the digital space. We look forward to a long lasting collaboration