Everest Brand Solutions has bagged the creative duties of
Parle's wafer brand.
account was earlier handled by Grey.
Brand Solutions president Dhunji Wadia confirmed the news
agency won the Parle Wafers account after a multi agency pitch
that involved other agencies on Parle's roster like Ogilvy
January this year, Parle shifted its Rs 500 million media
business from Maxus-TME to TME-MPG. Earlier, TME handled the
confectionery part of the business while Maxus was responsible
for the biscuits and snacks range.