MUMBAI: Everest Brand Solutions has bagged the creative duties of Parle's wafer brand.

The account was earlier handled by Grey.

Everest Brand Solutions president Dhunji Wadia confirmed the news to Indiantelevision.com.

The agency won the Parle Wafers account after a multi agency pitch that involved other agencies on Parle's roster like Ogilvy and Grey.

In January this year, Parle shifted its Rs 500 million media business from Maxus-TME to TME-MPG. Earlier, TME handled the confectionery part of the business while Maxus was responsible for the biscuits and snacks range.