France-based communications network Havas announced today
the acquisition of a majority stake in Boondoggle a
fully integrated digital agency in the customs union of Benelux.
this Havas hopes to strengthen its digital lead in Europe
and its position in the Benelux region and become one of the
top three agencies.
will continue to operate under its current name and keep its
current offices in Belgium and the Netherlands. The Boondoggle
management team remains unchanged and continues to own a minority
stake in the agency.
The agency was founded in 2000, but took the name Boondoggle
only in 2007. Today it employs more than 120 digital and creative
experts in its offices in Amsterdam and Leuven.
agency offers fully integrated solutions to its list of clients
which include the likes of Coca-Cola, Nike, Heinz Europe,
Iglo Europe, Belgacom, Thomas Cook, Tiense Suiker, Belfius,
Kinepolis, Delhaize and Rabobank International Direct Banking.
Havas Global CEO David Jones said, "Boondoggle is a brilliant
agency which combines first-class digital expertise with award-winning
creative talent making it totally in line with our "digital
at the core" model. They are not just one of the best
agencies in Benelux, the work they are doing across digital,
social and data is as good as anything I've seen anywhere
in the world. We're very excited to have them join the group
and look forward to delivering their expertise and ideas to
Boondoggle CEO Pieter Goiris added, "Joining one of the
leading and most innovative international communications services
group was the next and logical step for Boondoggle to achieve
our ambitions for the years to come. David Jones' "digital
at the core" vision for Havas is something we really
share and believe in, and it will help us to further accelerate
Boondoggle's business in a more international context."