Continuing on its acquisition spree, global media communications
giant WPP has acquired majority stake in Finnish digital ad
agency Activeark Oy through its global agency network JWT.
the deal, Activeark's staff of 80 people will merge with JWT
Helsinki's staff of 30 to become Activeark JWT Oy. The Activeark
operations in the UK and India will also assume the new name.
Oy is a nine year-old full-service digital agency based in
Helsinki and has operations in the UK and India.
said in a statement that this is one of the most significant
European acquisitions for JWT in recent history and will create
a new brand for clients seeking an exciting proposition for
Europe CEO Toby Hoare said, "This is a major step towards
us achieving our ambitions in Finland. The merger catapults
Activeark JWT to a top three marketing agency in Finland and
brings together a respected global, well-established brand
expert with a leading, fast growing, digital marketing agency.
We know we will do great and exciting things together as one
to the new structure, Activeark Markus CEO Hakala will become
Activeark JWT Oy CEO, while JWT Helsinki MD Jean Gallen will
be chairman of the Board and will operatively be in charge
of client service. Activeark founder Robin Bade will be responsible
for development and overall quality of the service offering
and all the current owners of the digital agency will continue
in their operational positions.
added, "The merger is a natural answer to client requests
and needs. It's time to stop talking about digital and traditional
roles. Consumers' media consumption is rapidly and constantly
changing, and brands need to cope with this to survive. In
our new set-up we will be able to deliver customer experiences
in all channels, both online and offline."
added, "Market change requires transformations at the
agencies. I believe we are now in a strong position to provide
holistic business solutions to our clients and to design superior
experiences for consumers. I am therefore delighted for us
to join such a network as JWT and together build a story around
our complementary skills."