Firstpost.com has launched its new commercial, which focuses
on journalists. The campaign has been conceptualised and created
by Contract Advertising.
commercial shows the unsung hero of the journalism world -
the journalist, the source of knowledge, "walking miles,
dodging gunfire and battling it out with critics", only
to get his/her effort out to the world - one day late.
TVC highlights the obvious flaw with the existing 'newspaper'
model, that of delivering the 'daily' news the day after it
has occurred, the company said.
VP Durga Raghunath said, "Our entire positioning is about
digital first. With our first commercial we wanted to encourage
readers to seek news the day it happens on Firstpost.com and
with the second, we want readers to know that our growing
team of journalists are and will be focused on digital. We
want journalism to be broken and created for the web."
Contract Advertising chief creative officer Ravi Deshpande
added, "While celebrating serious journalism, the film
punctures it to make the point that newspapers bring you all
that fiery passionate journalism a day late. Perhaps then,
journalists may consider Firstpost to be a better place to
work. And not just journalists, Firstpost are designed to
be news that people consume while being on the move."