Western Union, a leader in global payment services, has become
the new Global Partner and the Presenting Sponsor of the Uefa
(Union of European Football Associations) Europa League, one
of the most prestigious football competitions. This sponsorship
will commence immediately and run through to the Uefa Europa
League Final in 2015.
sponsorship of the worlds largest club competition,
comprising 193 professional football teams from 53 countries,
provides Western Union with a unique opportunity for worldwide
brand visibility, with the competition broadcast in more than
200 countries and enjoying an average cumulative audience
of 1.3 billion every season1.
upon this global reach allows Western Union, with its extensive
network of 500,000 Agent locations in over 200 countries and
territories, to engage its consumers and Agents around the
world in the excitement of the Uefa Europa League.
agreement also provides video, digital and social media content
opportunities, and use of the Uefa Europa League brand assets.
Union Ventures EVP, CMO and President Diane Scott said, We
are delighted to become the Presenting Partner of the Uefa
Europa League. What makes football truly unique is being universal,
with an unmatched global appeal. As a brand in 200 countries
and territories worldwide, Western Union wants to enable its
consumers and Agents to engage in the excitement of the Uefa
Europa League, and provide them with opportunities and ways
to do so anywhere on the planet.
part of its overall support for the Uefa Europa League, Western
Union is developing a comprehensive marketing and communications