Chennai-based Daimler India Commercial Vehicles (DICV) has
appointed Lowe Lintas and Partners, Chennai, as its marketing
Lowe Lintas and Partners executive director G V Krishnan said,
"This must have been one of the most awaited pitch results
of recent times. We are thrilled to have been given the mandate."
The pitch involved two rounds of presentations followed by
shortlisting of the top five agencies which then contested
for the account.
Krishnan said, "The Indian trucking segment is in rapid
evolution mode, and BharatBenz (as DICV's trucks will be known
in India) is uniquely poised to lead this revolution. As the
pioneer of truck manufacturing, DICV will seek to assert its
leadership through customer-oriented products and services.
It feels great to be able to partner DICV from virtually their
Lowe Lintas and Partners CEO Joseph George added, "This
is a significant win for our Chennai office. It will be an
interesting challenge to the agency's ability to strategize
and persuasively communicate the rich, inspiring story of
DICV. And with recent wins out of our Kochi and Bengaluru
offices too, am particularly pleased with the way our South
operations are performing".