MUMBAI: Chennai-based Daimler India Commercial Vehicles (DICV) has appointed Lowe Lintas and Partners, Chennai, as its marketing communications partner.

Lowe Lintas and Partners executive director G V Krishnan said, "This must have been one of the most awaited pitch results of recent times. We are thrilled to have been given the mandate."

The pitch involved two rounds of presentations followed by shortlisting of the top five agencies which then contested for the account.

Krishnan said, "The Indian trucking segment is in rapid evolution mode, and BharatBenz (as DICV's trucks will be known in India) is uniquely poised to lead this revolution. As the pioneer of truck manufacturing, DICV will seek to assert its leadership through customer-oriented products and services. It feels great to be able to partner DICV from virtually their roll-out stage."

Lowe Lintas and Partners CEO Joseph George added, "This is a significant win for our Chennai office. It will be an interesting challenge to the agency's ability to strategize and persuasively communicate the rich, inspiring story of DICV. And with recent wins out of our Kochi and Bengaluru offices too, am particularly pleased with the way our South operations are performing".