Disney Channel India and Jet Airways Monday unveiled a Disney-themed
aircraft wrapped with images of Disneys Mickey Mouse,
Minnie Mouse, Donald Duck, Daisy, Goofy and Pluto at Mumbai
International Airport marking the culmination of the Jet Set
Go on-air campaign.
Boeing 737-800 from the fleet of Jet Airways, Indias
premiere international airline, will be in the air beginning
Disney Channels Jet Set Go campaign generated
a six million entries that were submitted from all over India,
with 37 families being awarded the prize of an all-expense
paid trip to Hong Kong Disneyland Resort where they will be
able to meet all of their favourite characters.
the heart of Disney DNA is our passion for telling the worlds
best stories and providing unique experiences for kids and
families. Jet Set Go is one such initiative which has seen
a phenomenal response from all corners of the country,"
said Disney UTV Executive Director Disney Kids Network
delighted to welcome the 37 winning families to the Hong Kong
Disneyland Resort and help make their dreams come true with
magical Disney experiences. They'll be joining the growing
number of Guests who visit from India. In the 2011 fiscal
year, the Resort experienced an 8 per cent increase in Guests
from India over the previous year, with over 70 per cent indicating
the intention to revisit in the future," said Hong Kong
Disneyland Resort Director, Marketing Wendy Chu.
Airways is delighted to collaborate with Disney through this
unique opportunity to deliver a creative and memorable experience
to kids and their families. Exterior aircraft branding creates
a bold visual impact for all airport guests and personnel.
We are happy to see the results and will look for more opportunities
to create unique experiences for JetKids in the future,
said Jet Airway VP Marketing Manish Dureja.