McDowell's No. 1, the beverage brand from the house of United
Spirits, has launched a new television commercial for its
TVC features Farhan Akthar, who is the brand ambassador for
McDowell's No. 1. He is the brand's first celebrity endorser
in its 40 year existence. It also features Purab Kohli, Cyrus
Sahukar, Zoa Morani and Meiyang Chang.
'Dosti ka No. 1 spirit', the commercial has been created by
DDB Mudra, Bangalore.
the brand is also organizing activations including multicity
musicals with music composer duo Vishal and Shekhar.
Mudra South executive creative director Vipul Thakkar said,
"McDowell's No.1 soda is all about getting together and
having fun. The brief we received from the brand was to highlight
the fact that McDowell's spreads the spirit of friendship,
which is the brand proposition. So we went about creating
a campaign around these friends."
Mudra president Ranji Cherian believes that the campaign will
drive a greater level of interest among the younger consumers.
He said, "With this campaign the brand hopes to capture
the friendship space from which memorable moments are born."
Spirits president and managing director Ashok Capoor said,
"McDowell's No. 1 represents the social aspirations of
today's youth. Spending time with friends is paramount for
them. The McDowell's No.1 group of friends - our new brand
ambassadors from Bollywood - echo these sentiments and situations
that anyone can easily identify with. McDowell's No. 1 has
set benchmarks for the alco bev industry - be it be the unmatched
sales of 17 million cases this year, innovations in packaging,
large unique events, activations and promotions. McDowell's
No.1's association with Farhan, Purab, Zoa, Chang and Cyrus
will set a similar benchmark for friends wanting to have a
good time together. The new TVC is themed on the 'No.1 spirit
of friendship' and showcases interesting friendship moments
appropriately for McDowell's No. 1 given its stellar performance
in the industry."
DDB Mudra, Bangalore also handles the creative duties for
USL's Power Brands such as McDowell's No.1 Platinum, Bagpiper,
McDowell's No.1 Celebration, McDowell's No.1 Cariba and Louis
Vernant XO Brandy.