MUMBAI: Fashion portal Yepme.com has partnered with performance marketplace Tyroo Direct for its performance marketing campaign.

Tyroo Direct will be responsible for driving and delivering the performance marketing requirements of Yepme.com.

Tyroo Direct business head Siddharth Puri said, "We are extremely pleased to be the affiliate partners for Yepme.com. Tyroo Direct is fuelling the growth of e-commerce companies in India through its extensive network of publishers across the globe. We work with almost all the e-commerce companies and deliver close to 4000 transactions daily for our clients. We are certain that with our expertise in the e-commerce space we will be able to offer value, relevant traffic and scale to Yepme.com."

Tyroo Direct will work closely with Yepme.com to drive transactions and cater to Yepme's customers across Metropolitan, Tier II and Tier III towns.

Yepme.com CEO Vivek Gaur said, "The opportunity in the online apparel market is immense. The Indian apparel industry was estimated to be worth Rs. 1,876 billion in FY11; expected to grow at a CAGR of 8.7 per cent till FY16. Over the next 3-5 years, 15-20 per cent of the apparel market is expected to shift to the online space. Yepme is targeting a turnover of $25 million this year scaling up to over $500 million in the next 3-4 years. To achieve this growth and scale it's imperative for us to be associated with trusted partners and Tyroo Direct being the leader in online performance marketing space was an apparent choice."

Tyroo Direct works with publishers to deliver a variety of campaigns in categories such as e-commerce, Travel, Banking and Finance, Automobiles, Jobs and Matrimony.