Fashion portal Yepme.com has partnered with performance marketplace
Tyroo Direct for its performance marketing campaign.
Direct will be responsible for driving and delivering the
performance marketing requirements of Yepme.com.
Direct business head Siddharth Puri said, "We are extremely
pleased to be the affiliate partners for Yepme.com. Tyroo
Direct is fuelling the growth of e-commerce companies in India
through its extensive network of publishers across the globe.
We work with almost all the e-commerce companies and deliver
close to 4000 transactions daily for our clients. We are certain
that with our expertise in the e-commerce space we will be
able to offer value, relevant traffic and scale to Yepme.com."
Direct will work closely with Yepme.com to drive transactions
and cater to Yepme's customers across Metropolitan, Tier II
and Tier III towns.
CEO Vivek Gaur said, "The opportunity in the online apparel
market is immense. The Indian apparel industry was estimated
to be worth Rs. 1,876 billion in FY11; expected to grow at
a CAGR of 8.7 per cent till FY16. Over the next 3-5 years,
15-20 per cent of the apparel market is expected to shift
to the online space. Yepme is targeting a turnover of $25
million this year scaling up to over $500 million in the next
3-4 years. To achieve this growth and scale it's imperative
for us to be associated with trusted partners and Tyroo Direct
being the leader in online performance marketing space was
an apparent choice."
Direct works with publishers to deliver a variety of campaigns
in categories such as e-commerce, Travel, Banking and Finance,
Automobiles, Jobs and Matrimony.