MUMBAI: DIGIWorld, the retail initiative from the Videocon Group, has unveiled its new brand identity and brand repositioning 'DW'.
The new logo is abbreviated identity to DIGIWorld and highlights the growth perspective and the technological advancement with which the brand is flowing.

According to the company, the new theme is universal in its brand appeal and transcends different target audiences. The essence behind this new brand positioning evolves the friendlier, happier communication tone adopted across the stores in India.

The brand campaign is targeted at customers pan India, through a 360 degree media approach that will use mediums like OOH, print and digital.

DIGIWorld COO Jaideep Rathore said, "DIGIWorld is committed to provide the best service in the retail sector. From evolving the change in the existence of the electronic retail chain, DIGIWorld has planned this alteration in logo as well so as to create and maintain brand proposition with the image. Thus, 'Digital WOW' is all about establishing DW as the new identity. The exposition behind DIGIworld's logo transformation comes from our constant attempt to listen and respond to the market fluctuation in India and overseas. While DIGIworld has completely adapted the new tagline - 'Experience. Live. Believe', in every sphere of our operating domain, today will mark the beginning of an upheaval for customers of CDIT Products".

The new logo is in the mix of orange, red and blue. It gives a young, vibrant and fresh appeal to the brand and assures its survival in minds of the customers.