DIGIWorld, the retail initiative from the Videocon Group,
has unveiled its new brand identity and brand repositioning
The new logo is abbreviated identity to DIGIWorld and highlights
the growth perspective and the technological advancement with
which the brand is flowing.
to the company, the new theme is universal in its brand appeal
and transcends different target audiences. The essence behind
this new brand positioning evolves the friendlier, happier
communication tone adopted across the stores in India.
brand campaign is targeted at customers pan India, through
a 360 degree media approach that will use mediums like OOH,
print and digital.
COO Jaideep Rathore said, "DIGIWorld is committed to
provide the best service in the retail sector. From evolving
the change in the existence of the electronic retail chain,
DIGIWorld has planned this alteration in logo as well so as
to create and maintain brand proposition with the image. Thus,
'Digital WOW' is all about establishing DW as the new identity.
The exposition behind DIGIworld's logo transformation comes
from our constant attempt to listen and respond to the market
fluctuation in India and overseas. While DIGIworld has completely
adapted the new tagline - 'Experience. Live. Believe', in
every sphere of our operating domain, today will mark the
beginning of an upheaval for customers of CDIT Products".
new logo is in the mix of orange, red and blue. It gives a
young, vibrant and fresh appeal to the brand and assures its
survival in minds of the customers.