Omnicom Media Group - Asia Pacific has launched a new mobile
is a specialist business unit which brings together the strategic
and activation capabilities of OMD and PHD in the mobile space.
new organisation aims to drive market-leading data, targeting
and experiential capabilities across the dynamic media and
devices segments in the region.
Asia Pacific CEO Lee Smith said, "Mobile is the least
brandished weapon in the arsenal of connected media platforms
in this region. Our relentless drive to empower all media
with the connectivity and accountability of digital platforms
is coming to life via mobile. We're very excited to position
our fantastic talent inside a powerful nucleus like Airwave."
Media Group APAC CEO Barry Cupples added, "Devices have
become ubiquitous now, making the mobile revolution in Asia
Pacific an opportunity that marketers cannot afford to ignore.
As the fastest growing mobile market in the world, the Asia
Pacific region is poised to be a dominant player in the global
mobile marketplace. Airwave has the best experts within the
mobile industry that will supercharge our capabilities in
this space, enhancing our value-proposition in the industry."