Pizza Hut has launched a new television campaign, Pasta
Masti, that has been created by JWT.
line with its tagline, the concept is all about trying "classic"
and new flavours and formats of pasta.
campaign is a light, funny and warm TVC shot with friends
mirroring the "Masti" they can have with the new
range. It aims to make pasta a fun product, ideal for sharing
with friends and takes it out of the zone of expensive Italian
Hut India general manager Sandeep Kataria said, "As a
brand, Pizza Hut is about Pizzas and much more. This is why
we are the first brand to bring fabulous tasting pastas in
an accessible and affordable manner to consumers across the
country and the launch of Pasta Masti is a key step in that
direction. The campaign highlights the launch of an exciting
new range of 11 scrumptious pastas, which comes with large
helping of fun and friendliness for everyone."
India executive creative director Surjo Dutt added,
TVC is all about demystifying the pasta experience, transforming
it from being a formal, uptight affair to a more fun and easy-going
creative execution shows four friends enjoying the new pasta
range at Pizza Hut with friendly banter, leg pulling and bonding
- typical of an outing with friends and its all
focused around new pastas at Pizza Hut. The campaign demonstrates
that there is no one way to eat pasta, it is best enjoyed
in your own unique, individual way with your friends
the Fun Way.