MUMBAI: Starcom MediaVest Group has bagged the digital mandate of Sennheiser India, a German audio company.

The incumbent agency on the account was OMD which handled the business from their Delhi office.

The size of the account is estimated to be at around Rs 30-50 million.

The agency will be handling the entire digital media duties and performance marketing for Sennheiser in India. The company is also rolling out an e-commerce shop soon.

SMG Digital national director Arnab Mitra said, "Sennheiser has plans to establish digital as one of the primary mediums for the future in context to customer acquisition and satisfaction. SMG digital is all poised to play a great hand for the same. With their new e-shop being rolled out, Sennheiser will soon become one of prominent players in the category."