Starcom MediaVest Group has bagged the digital mandate of
Sennheiser India, a German audio company.
incumbent agency on the account was OMD which handled the
business from their Delhi office.
size of the account is estimated to be at around Rs 30-50
agency will be handling the entire digital media duties and
performance marketing for Sennheiser in India. The company
is also rolling out an e-commerce shop soon.
Digital national director Arnab Mitra said, "Sennheiser
has plans to establish digital as one of the primary mediums
for the future in context to customer acquisition and satisfaction.
SMG digital is all poised to play a great hand for the same.
With their new e-shop being rolled out, Sennheiser will soon
become one of prominent players in the category."