Mumbai-based agency A B See Peninsular has bagged the creative
duties for Next.co.in, e-commerce vertical of Next Retail.
account will be serviced out of agencys Delhi office.
to A B See Peninsular founder Amit Baid, the focus of the
agency will be on direct and ATL (above-the-line) mediums.
The agency claims to use uncommon mediums which are not buzzing
in recent times. It will use innovative mediums to create
awareness about the brand.
up in 2009, A B See Peninsular is present across Mumbai, Kolkata,
Guwahati and Delhi.