MUMBAI: Mumbai-based agency A B See Peninsular has bagged the creative duties for Next.co.in, e-commerce vertical of Next Retail.

The account will be serviced out of agency’s Delhi office.

According to A B See Peninsular founder Amit Baid, the focus of the agency will be on direct and ATL (above-the-line) mediums. The agency claims to use uncommon mediums which are not buzzing in recent times. It will use innovative mediums to create awareness about the brand.

Set up in 2009, A B See Peninsular is present across Mumbai, Kolkata, Guwahati and Delhi.