Mogae Media has launched a single window mobile creative agency,
Mobocracy, that will tap into the next wave of advertising.
agency will be headquartered at Mogae Medias Gurgaon
office. The startup has a team of 12 professionals across
design, creative, technology and mobile integration.
Group executive director Tanya Goyal said, The world
is getting smaller, to the size of your palm. At Mobocracy
weve invested in founding the right skills for optimising
design for the small screen and strengthening communication
strategies for this next wave of advertising. We are already
working with our diverse portfolio of clients to integrate
smart mobile thinking into new and existing campaigns.
mobile as a platform growing, search on mobile web has grown
four times since 2010 and by 2013 Mogae believes there will
be more mobile web users than those on desktops and laptops.
claims to set realistic RoI goals for the mobile, deliver
a mobile strategy to cut through the clutter and provide solid
technical back-end to power a functional visual front-end.
massive rise in the number of mobile phone users accessing
the web on their handhelds, it is very important for a brand
to have mobile version and Mobocracy offers top-notch mobile
web design services to help a brand reach its target audience
that is scattered over many handsets and versions in a unified
way, the company said.
The methodology for design of mobile websites is mobile browser
compatibility so that the website works fine on all handsets
such as the iPhone, Blackberry, Andorid and Nokia, from the
smaller screens to the larger ones like 128 x 160 pixels,
176 x 220 pixels, 240 x 320 pixels and 320 x 480 pixels. Mobile
Website architecture is designed to give the user a good browsing
experience by taking care of color schemes used, minimum scrolls
and less typing. Also, the website should optimise for quick
downloading by using optimised graphics and should fetch information
from existing web databases.
hard to believe that as recently as a decade ago most businesses
did not even have a website or, at best, maintained a meager
online presence. Today it is as much a staple of our daily
lives as is the personal computer, making it vital for businesses
to not only maintain a comprehensive website, but to keep
updated with advances in technology that will offer customers
easy access to the information they desire. Further the advent
of smart phones such as the iPhone, Android phone
or Blackberry has prompted those in the business of building
and hosting websites to explore new technological avenues,
leading to the creation of mobile web sites. Ultimately,
mobile websites are a win-win both for clients and consumers
helping to deliver a brands message and compelling
content to current and potential customers with just a glance
at their mobile phone screen, Goyal added.
Media, the parent entity of Mobocracy, was set up in October
2011 by ad-man Sandeep Goyal, former JV partner and chairman
of Dentsu India.