MUMBAI: Yang Communications, the agency from the house of Saints and Warriors, has won the creative duties of Red FM.

The agency was selected after a multi-agency pitch that involved participation from agencies like Lowe Lintas, DDB Mudra, Law & Kenneth and Scarecrow Communications apart from Yang Saints & Warriors.

Yang communications managing Partner Sanjay Sharma said, "Radio is a relatively neglected medium compared to TV and Print in this country but in our opinion it has the maximum potential. Since the way of the world has become multitasking radio can easily find itself as part of the consumer consumption and this will continue to be the challenge for brands in this space to be the preferred one. It's a big strategic and creative challenge to take this brand to the next level and all of us at Yang are looking forward to it. We predict very good times ahead for this partnership."