Yang Communications, the agency from the house of Saints and
Warriors, has won the creative duties of Red FM.
agency was selected after a multi-agency pitch that involved
participation from agencies like Lowe Lintas, DDB Mudra, Law
& Kenneth and Scarecrow Communications apart from Yang
Saints & Warriors.
communications managing Partner Sanjay Sharma said, "Radio
is a relatively neglected medium compared to TV and Print
in this country but in our opinion it has the maximum potential.
Since the way of the world has become multitasking radio can
easily find itself as part of the consumer consumption and
this will continue to be the challenge for brands in this
space to be the preferred one. It's a big strategic and creative
challenge to take this brand to the next level and all of
us at Yang are looking forward to it. We predict very good
times ahead for this partnership."