MUMBAI: RK Swamy Media Group has appointed VR Padmanabhan as general manager- South.

Padmanabhan's last stint was as an entrepreneur and consultant at Linear Communications.

At RK Swamy Media Group, his mandate will be to manage and grow the south market. He will be based out of agency's Chennai office.

R K Swamy Media Group president Sandeep Sharma said, "Padmanabhan has considerable experience in managing the south market. His astute understanding of brand needs in the context of media will help offer superior solution to our clients."

Padmanabhan has experience in the media domain and has worked on FMCG, IT, Telecom, Retail, Auto sectors in India, South East Asia. Prior to Linear Communications, he has also worked with MEC Chennai, Mediacom (Group M Singapore), Motivator (Malaysia) and Euro RSCG (Bangalore/Chennai).