Media consulting, marketing and advertising sales company
Aidem Ventures will be handling the advertising sales duties
for Tamil television Jaya TV Network for the next three years.
network, which consists of a clutch of channels including
Jaya TV, Jaya Max, Jaya Plus and J Movies, feels that this
is the perfect time for it to expand its sales operations
beyond Tamil Nadu.
TV Network vice president K P Sunil said, "We are looking
at Aidem to complement our growth strategy with its established
network and relationship across clients and agencies across
India. This partnership promises to broaden our current client
base and facilitate a healthy revenue stream for the Jaya
Ventures head broadcast business-regional and news Alok Rakshit
said, "The (southern) market comprises various uni-lingual
sub-markets, which helps the local broadcasters in terms of
viewership, subscription profit, advertising revenue and building
overall consumer loyalty for their channels. It forms a sizeable
portion of the total television pie in India, after the Hindi
General Entertainment Channels' category. Among the sub-markets,
Tamil genre commands the largest share in viewership."
Ventures director Vikas Khanchnadani said, "With the
regional channels accounting for approximately 33 per cent
of all India CS 4+ television viewership, every advertiser
is trying to better their foothold in the regional markets
to ensure they enjoy Pan India presence. Aidem is well equipped
and geared to bridge the gap between the regional and national
are optimistic that regional will be the new national and
it is a strategic business decision on our part to make out
foray in this market. There's no denying that exciting times
are in store for regional TV channels and we are looking forward
to this business assignment."