MUMBAI: Windchimes Communications has won the social media mandate for Yes Bank.

The agency’s mandate is to set up and sustain the bank’s presence across different social media platforms.

The bank has forayed into social media with an aim of connecting with their audience on all matters financial and to provide any kind of banking assistance for the new age Indian.

Yes Bank president and CMO Anindya Datta said, “Technology has always been a thrust area for Yes Bank. We understand the growing need for brands to tap into the online space to connect with the new internet savvy Indians and NRIs. With the rapid internet penetration, web is a must-have in every brand’s media mix. Yes Bank understands this new consumer trend in media consumption and we have now forayed into social media outreach with a certain commitment.”

Windchimes Communications head maven Nimesh Shah said, “Having a good mix of clients in the agency, bagging another finance client gives us the opportunity to create a niche for ourselves. Every brand is unique in its own right and we, as brand custodians, shall channelise communication efforts in the online space for Yes Bank, thereby helping the bank to build its brand through the use of social media.”