Windchimes Communications has won the social media mandate
for Yes Bank.
agencys mandate is to set up and sustain the banks
presence across different social media platforms.
bank has forayed into social media with an aim of connecting
with their audience on all matters financial and to provide
any kind of banking assistance for the new age Indian.
Bank president and CMO Anindya Datta said, Technology
has always been a thrust area for Yes Bank. We understand
the growing need for brands to tap into the online space to
connect with the new internet savvy Indians and NRIs. With
the rapid internet penetration, web is a must-have in every
brands media mix. Yes Bank understands this new consumer
trend in media consumption and we have now forayed into social
media outreach with a certain commitment.
Communications head maven Nimesh Shah said, Having a
good mix of clients in the agency, bagging another finance
client gives us the opportunity to create a niche for ourselves.
Every brand is unique in its own right and we, as brand custodians,
shall channelise communication efforts in the online space
for Yes Bank, thereby helping the bank to build its brand
through the use of social media.