Dabbling in the horror genre seems to be working for Zee TV.
Fear Files, opened with 3.8 TVR, more than double what the
channel used to get from that 10.30 pm weekend band earlier.
debut rating of the paranormal show on 30 June helped Zee
TV race ahead of competition in that slot. It could not, however,
elevate Zee TVs position in the Hindi GEC pecking order.
As per TAM data (HSM, C&S, 4+) provided by Hindi GECs,
Zee TV lost three GRPs and ended the week at No. 3 with 211
GRPs. Apart from Fear Files and DID LiL Champs, the
other Zee TV shows saw a dip in ratings.
Hindi general entertainment channels continued to maintain
their rankings in the week ended 30 June with Star Plus in
the lead position. The channel added 14 GRPs, ending the week
with 265 points, as some of its leading fiction shows improved
Telly Awards 2012, a property of Indiantelevision.com, earned
a rating of 2.5. The premium television awards show, which
aired on Colors for two hours on Saturday, pocketed 10 GRPs
for the channel. Colors held on its second position in the
GEC hierarchy with 233 GRPs (239 GRPs in the previous week).
Sony Entertainment Television (Set) slipped below the 200
mark once again, shedding seven GRPs to record 194 GRPs in
gained 11 GRPs to end with 120 points while Life OK collected
101 GRPs (last week 97). Sahara One with 42 GRPs remains at
the bottom position.