Telecom service provider Vodafone has launched a new campaign
to familiarise the users and audiences with its Vodafone Delights.
earlier 'Delights' campaign showed a budding friendship between
two girls where each one would go out of the way to treat
the other special. This time around too, the creative agency,
Ogilvy and Mather, was asked to develop a campaign which had
the emotional resonance of the earlier campaign but also that
would enhance Vodafone's credentials as a telecom service
provider. The aim of the campaign is to communicate that Vodafone
cares for its customers and strives to introduce initiatives
to delight them.
six-week long campaign uses stories of the growing friendship
between an old man and a little boy. The film follows the
old mans efforts to surprise and delight his little
friend which lead to many sweet yet playful interactions between
them. During the course of the different ads, different Delights
offers are communicated to the viewer.
first TVC in the series is based on the concept of 'Thank
You' cards followed by two birthday themed ads. The TVCs are
part of a high decibel media plan that uses radio, print,
outdoor, on ground, digital and online platforms for communication.
film is produced by Nirvana films.
Delights was introduced in October 2011 giving customers benefits
on travel, lifestyle, dining and entertainment with other
commercial establishments. The new campaign has been launched
in order to introduce the audiences to the latest addition
to the Vodafone Delights offers a special offer for
any Vodafone customer walking into the telecom providers
stores, a special telecom offering for its patrons in for
m a birthday gift and the new Happy Hours offer
in the afternoon slot.