Japanese company Unicharm has awarded media duties for its
feminine care brand Sofy to Maxus India following a multi-agency
agency's Delhi office will be handling the account. The agency
on the account earlier was ZenithOptimedia.
source close to the development confirmed the news to indiantelevision.com.
The agency has already started work on the brand with the
latest campaign featuring brand ambassador Anushka Sharma,
the source revealed.
has operations across two verticals - baby care and feminine
care with brands like MamyPoko and Sofy respectively. While
Maxus will be involved with the feminine care brand, Dentsu
currently handles the media duties for MamyPoko.
feminine hygiene brand Sofy had recently announced actor Anushka
Sharma as its brand ambassador, replacing Bollywood contemporary