Cricket Australia has got Toyota Australia on board as a new
gold sponsor and official automotive partner.
deal comes close on the heels of Vodafone ending its 11-year
association with Australian cricket team.
the new five-year deal, Toyota will support the Australian
cricket team, State Cricket Associations and the KFC T20 Big
Bash League until mid-2017.
will supply more than 100 vehicles, including the all-new
Camry Hybrid, to many of Cricket Australias coaches
partnership extends Toyotas official presence in Australian
sport beyond its highly successful involvement with the major
Australia's Executive General Manager - Commercial Mike McKenna
said, "Australian cricket is thrilled to partner with
Toyota, an Australian manufacturer and a business with a strong
track record of support for Australian sport. Australian cricket
is proud to support Toyotas environmental goals and
initially half our State Association and Cricket Australia
fleet will be Toyota hybrid vehicles. We will work with Toyota
on opportunities to realise an all-hybrid fleet in the coming
executive director sales and marketing Matthew Callachor said
the company was keen to widen its sponsorship portfolio by
forming a progressive association with one of Australias
most popular sports.
is one of the most played and watched sports in Australia
and we are looking forward to another long-term and successful
partnership, he said.
said the skills, commitment and passion of the Australian
cricket team were attributes shared by Toyota and its 4,200
employees in Australia.