Sri Lankan Airlines has tied up with the Elite Football League
of India (EFLI) as the airline partner of the professional
American football league.
part of the deal, Sri Lankan Airlines will fly down the Indian
and Pakistani teams and their American coaches and medical
teams to ensure the success of the event.
Lankan Airlines chairman Nishantha Wickremasinghe said, With
this partnership a new chapter unfolds in Sri Lankas
field of sports with American Football League being played
here for the very first time and even more significantly the
first ever such tournament to be played in South Asia, of
which I am certain will dazzle the sports loving Lankans and
our neighbors in the sub-continent.
teams will take part, five of which are from India, two from
Sri Lanka and one from Pakistan which will see over 180 players
Sports will telecast later all the 31 matches that the first
season for the EFLI will have. The tournament will be held
from 25 July-25 August in Sri Lanka.
co-CEO Richard Whelan said, "This new relationship with
Sri Lankan Airlines is a significant achievement for the EFLI.
Team EFLI is delighted and very appreciative that Sri Lankan
Airlines, such a powerful and winning organization has agreed
to unite with the EFLI. The EFLI platform through Ten Sports
is a perfect communication highway to reach Sri Lankans
target audience at very reasonable rates."