NBCUniversal has said it has sold $1 billion worth of national
television and digital advertising for the London Olympics
$150 million more than what it made in the previous edition.
ad total includes sales from across NBCU portfolio, including
NBC itself, MSNBC, CNBC, Bravo, Telemundo, the NBC Sports
Network, NBCOlympics.com, mobile apps and a new 3D channel.
said its decision to live stream every athletic competition
on NBCOlympics.com and, for the first time, on the NBC Olympics
Live Extra app for both mobile devices and tablets, significantly
contributed to NBCUs ability to reach $1 billion.
will stream more than 3,500 hours of content including all
32 sports and 302 medals.
ad sales for London have exceeded $60 million, roughly three
times more than the total for Beijing when NBCOlympics.com
alone live streamed 2,200 hours and 25 sports. National television
ad sales for London games account for more than $950 million,
up approximately $100 million from Beijing.
is presenting 5,535 total hours of coverage of the 2012 London
Olympics across NBC, NBC Sports Network, MSNBC, CNBC, Bravo,
Telemundo, NBCOlympics.com, the NBC Olympics Live Extra mobile
and tablet app, two specialty channels, and the first-ever
3D platform, an unprecedented level that surpasses the coverage
of the 2008 Beijing Olympics by nearly 2,000 hours.
feat is a testimony to the quality of Olympic programming
and the unparalleled way NBCU presents, produces and covers
the Games," NBC Sports Group EVP, Sales & Sales Marketing
Seth Winter said in a statement. "It also demonstrates
the power of the Olympics. No other property has such as diverse
group of sponsors, who can target the broadest range of demographic
and psychographic audiences. We are not done yet and will
continue to sell during the Games."