Eon Electric has roped in Delhi-based agency Goosebumps to
handle its creative mandate. The home appliance brand had
called for a multiagency pitch that also saw a participation
from Saatchi and Saatchi, Percept/H, DDB Mudra and RK Swamy
the news to indiantelevision.com, Eon Electric marketing manager
Saurabh Sinha said, "The size of the business is between
Rs 150 million and 200 million. We were looking at someone
to partner us in the strategy and creative processes of marketing
the brand and after close inspection; we found Goosbumps fir
Electric was earlier part of the Indo Asian Fusegear group
and was taken over by LeGron recently. Post the change in
ownership, the company has plans of expanding it product portfolio
to lights, fans, mobile accessories apart from modular switches
and wires and cables. The company also plans to physically
expand by setting up shop in Haridwar in the near future.
we are planning to expand on a large scale, we thought it
would be wise to get a professional agency on board,"
media duties for the brand are carried out by an in-house
team. Sinha averred that down the line, Eon Electric may get
a media agency on board as well. As of now, the company's
next project is to find a suitable digital agency to carry
out the digital duties including social media.