DGM India has launched an ad network - dgMatix, which will
utilise it proprietary technology to deliver impactful and
proprietary technology is capable of tracking click frauds,
measuring campaign performance on various parameters like
creative-wise and publisher-wise performance. It is hosted
on the cloud to generate faster response time. The ad server
resides on Amazon and the delivery system works from Amazon
CloudFront which allows to automatically route end users to
the closest available location, thus ensuring the fastest
delivery of ads without any drop outs.
India MD Anurag Gupta said "dgMatix Ad Platform is significantly
different from the other platforms available in the Indian
injection technology to put an ad on the publisher's website
without interfering with the existing ad units or existing
design of the website. Additionally, there are no costs for
publishers for serving dgMatix ads. The ad units created by
dgMatix are additional high impact units on the publisher's
website that is interoperable with multiple platforms like
Flash and HTML5. Our technology optimises the publisher's
inventory and provides maximum eCPM and eCPC".
offers two kinds of solutions to advertisers- viz. impact
case of impact solutions, dgMatix delivers the Brand Box,
Brand Bar and Brand Bang on identified selected tier 1 and
tier 2 websites. Brand Box is a "high impact" slider
unit that can play rich media ads to static images. The slider
unit delivers phenomenally high CTRs. In Brand Bar, dgMatix
uses technology to serve ads in the margin/free space on the
left and right side of the website content. Meanwhile, in
Brand Bang, dgMatix offers the "highest impact"
ad options for advertisers viz. site captures/take-overs and
high impact flash/HTML5 ad units.
to the official statement, dgMatix has a reach of over 30
million Internet users on a monthly basis. The pricing strategy
includes charging advertisers on authenticated and verified
deliveries, as per client's analytics reports. The pricing
models include cost per visitor, cost per click and cost per
thousand impressions. It also gives detailed during and post-campaign
reporting, including IP addresses.
DGM India works with over 15,000 websites across India and
has delivered measurable results to over 300 blue-chip Indian
brands over the past five years on a pay-for-performance basis.