MUMBAI: Metro Tyres, manufacturer and exporter of two wheeler tyres in India, have unveiled a new brand identity, a new logo and an ad campaign .

The new identity aims to portray Metro as a company that understands youth aspirations and reaches out to young people, India’s dominant demographic segment, with “cutting-edge” products.

Metro Tyres MD Rummy Chhabra said, “Our new visual identity consists of a re-designed Metro name, appearing in italics to represent motion and speed. Complementing the logo, our advertisement campaign is a story of transformation- from a child to a youth. In doing so, it reflects who we are today and the company we aim to be tomorrow.”

Metro has also tied up with Continental, a Germany-based tyre company. The link with Continental provides Metro with access to the latest technology in the field and exports to the USA, Canada and the European Union under Continental brand.

According to the company, it sells its products through a network of 10,000 dealers spread across India. In addition, it is the sole supplier of tubeless tyres to Honda Motorcycle and Scooter India for Honda CBR 250R, a premium motorcycle made by Honda in India. Besides, Metro supplies to Bajaj Auto, Piaggio, Suzuki, Hero Cycles, TI Cycles, Atlas Cycles and Avon Cycles.