Metro Tyres, manufacturer and exporter of two wheeler tyres
in India, have unveiled a new brand identity, a new logo and
an ad campaign .
new identity aims to portray Metro as a company that understands
youth aspirations and reaches out to young people, Indias
dominant demographic segment, with cutting-edge
Tyres MD Rummy Chhabra said, Our new visual identity
consists of a re-designed Metro name, appearing in italics
to represent motion and speed. Complementing the logo, our
advertisement campaign is a story of transformation- from
a child to a youth. In doing so, it reflects who we are today
and the company we aim to be tomorrow.
has also tied up with Continental, a Germany-based tyre company.
The link with Continental provides Metro with access to the
latest technology in the field and exports to the USA, Canada
and the European Union under Continental brand.
to the company, it sells its products through a network of
10,000 dealers spread across India. In addition, it is the
sole supplier of tubeless tyres to Honda Motorcycle and Scooter
India for Honda CBR 250R, a premium motorcycle made by Honda
in India. Besides, Metro supplies to Bajaj Auto, Piaggio,
Suzuki, Hero Cycles, TI Cycles, Atlas Cycles and Avon Cycles.