Commonwealth, the global JV between McCann Erickson Worldwide
and Goodby Silverstein & Partners, has appointed Rajesh
Mani as the executive creative director.
moved in from Leo Burnett, where he was working in the same
Worldgroup South Asia president Prasoon Joshi said, "I
am pleased that Rajesh Mani is a part of Commonwealth. He
has tremendous experience and talent which will further strengthen
the operation. I am positive that Rajesh will be instrumental
in creating and delivering stellar quality work."
brings in over 12 years of experience in the advertising industry.
Prior to joining Leo Burnett in 2011, he was with Ogilvy for
five years. Besides Leo Burnett and Ogilvy, he has also worked
with Temple Advertising in Bangalore and Triton Communications
added, "Leo Burnett was a leap of faith and at Ogilvy
I worked on one of the best brands in the country - Vodafone.
Commonwealth offered an exciting prospect of working on one
of the biggest car brands in the world at a global level and
a rare opportunity to interact and imbibe from the best in
the business - Prasoon Joshi, Jeff Goodby, Linus Karlsson
and Washington Olivetto. On a global platform like Commonwealth,
it is important to understand the finer points of cross-cultural
communication challenges and pegging ideas on simple human
truths that are geography agnostic. That said I think it's
Ogilvy, he had partnered Ogilvy India ECD Rajiv Rao in creating
the popular Blackberry Boys version 1 and penned the Blackberry
boy's song. He has also done some acclaimed films like Hutch
callertunes, Vodafone 60P/minute film and was also part of
the core team that launched zoozoos.
Leo Burnett he led the creative mandate for Tata Capital,
HDFC Life and Bajaj Electricals.