WPP's German-based marketing services network, Commarco GmbH,
has acquired a majority interest in KKLD GmbH.
is a German-based digital agency that specialises in brand
and digital communication strategies, creative solutions,
eCommerce and social media. It is based in Berlin and employs
30 people in its offices in Germany and New York. The clients
of KKLD include BMW, MINI, Baume and Mercier, Bayer and Swarovski.
to the company, KKLD's unaudited revenues for the year ended
31 December 2011 were approximately $4.97 million, with gross
assets at the same date of approximately $4.49 million.
This investment continues WPP's strategy of developing its
services in fast-growing and important markets and sectors
and strengthening its capabilities in digital media.