MUMBAI: Pepperfry.com, the eCommerce portal, has handed over its social media mandate to Gozoop Online.

Based in Mumbai and Dubai, Gozoop is a digital marketing agency that has been helping brands with its online marketing services.

The digital agency will spearhead the Facebook marketing strategy for Pepperfry and help them connect with their target. It will also ensure valuable inputs for key strategic decisions, in order to maintain sync between the online and offline activities.

Gozoop.com CEO Rohan Bhansali said, "It's amazing to work with a team so young and energetic such as that of Pepperfry. We share a similar culture here at Gozoop. Since we specialize in online marketing solutions for eCommerce businesses, Pepperfry will get the very best of what we have to offer!"

Pepperfry.com chief marketing officer Rajesh Iyer added, "The young team of Gozoop brings to the table lots of energy and cutting edge new ideas and we see a good cultural fitment in this association. Gozoop will help Pepperfry add excitement to its social media marketing initiatives."

Founded in 2011 by ex eBay employees Ambareesh Murty and Ashish Shah, Pepperfry.com is an Indian lifestyle e-commerce marketplace offering a diverse selection of products across multiple lifestyle categories.