Four decades after Rajesh Khanna ruled over Indian hearts
with his romantic brand of movies, the forgotten and lonely
superstar warmed up Indian audiences again as he breathed
his last at his iconic Aashirwad residence on 18 July.
news channels, which covered extensively his death and funeral,
lured audiences across demographics to remind them of an era
that will never come again. Young audiences who had never
seen him before were glued to the TV sets to know more about
Bollywood's first superstar who created history by giving
21 box-office hits in the six-year period between 1969 and
Hindi TV news genre nearly doubled its viewership in the week
ended 21 July. It was one of the rare occasions when Hindi
TV news ate into the audiences of Hindi general entertainment
channels (GECs), which reign over primetime television in
India day in and day out with their popular soaps and non-fiction
ratings for the week saw a big swing. The GRPs (gross rating
points) of Hindi news channels rose to 126, from 66 a week
earlier. This coincided with a sharp dip in Hindi GEC viewership
which fell by 75 points, according to TAM data (HSM, C&S,
4+). The TAM data was sourced by Indiantelevision.com from
news channels aired a special string of programmes on Khanna
who had a fan following in the '70s that has not been matched
by any Bollywood superstar ever. The man who swung hearts
with movies like Anand, Aradhana, Bawarchi and Amar Prem had
an almost secluded life later, after a high-profile marriage
with Dimple Kapadia that did not last long. The channels showed
his life, his movies, his megalomaniac trait and played his
romantic songs to allow audiences to go back in time.
leading shows on Hindi GECs lost audience share. The 'Khanna'
week, in fact, saw a drop in overall TV viewing.
the GEC genre, Sony Entertainment Television (Set) returned
to the No. 2 position after a gap of two months. Set added
six GRPs in a week that saw the other leading channels lose
theirs. Set's fiction property Bade Achhe Lagte Hain, the
storyline of which took a five-year leap two weeks ago, saw
a rise in ratings after a long time. With an average TVR of
4.2, the show has become the second most watched on the Hindi
GECs. Star Plus' Diya Aur Baati Hum leads with a 5.8 TVR.
continuing to lead the genre, Star Plus shed 21 points to
end the week with 254 GRPs. Its leading shows like Sathiya
Saath Nibhana, Ek Hazaaron Mein Meri Behena Hai and Iss Pyaar
Ko kyaa Naam Dun fell below the 3 TVR-mark.
Zee TV, which was on a ratings upswing due to shows like Fear
Files and DID Lil Masters, lost maximum number of GRPs during
the week. The channel shed 32 GRPs as its fiction property
Pavitra Rishta and flagship dance reality show DID Lil Masters
Files, which had opened with 3.8 TVR and was registering an
average 3.5+ TVR, dropped to 2.6 TVR. Zee TV ended the week
with 221 GRPs and at the third spot among the Hindi GECs.
too saw a loss of 16 GRPs to close the week with 214 GRPs.
Its leading show, Balika Vadhu, fell to a TVR of 3.8.
Set, its sister channel Sab also added six points to register
129 GRPs, while Life OK lost 12 GRPs to record 101 GRPs.
One with 42 GRPs (last week 39) remained at the bottom of