DELHI: Bollywood actor Anushka Sharma is the new brand ambassador
for the Japanese sanitary napkin brand 'Sofy'. She has replaced
Prachi Desai as the brand ambassador.
roping in Sharma, known for her roles films like 'Band Baaja
Baraat' and 'Ladies V/S Ricky Behl', the Japanese firm Unicharm
intends to create a direct connect with the new age women.
With an exclusive market for its Sofy brand, Unicharm aims
to create an era where Indian women can take 'Pride in being
a Woman' by leading a more active and confident lifestyle
even during menstruation.
is through the new campaign that Sofy Side Walls aims to highlight
the unique feature of Flexible 'Side Walls' which prevent
side leakage and staining along with the comfort of Long Lasting
Absorbency, thus, creating a sense of confidence in the go-getter
woman of today.
her association with Sofy, Sharma said, "I am very excited
to be associated with Sofy, and am keen to create a new era
where all Indian women will take pride in being a woman. I
am very sure that Japan's No. 1 sanitary napkin brand will
become India's No. 1 too."
the latest TVC for Sofy, she exclaims, "Sofy's TVC is
different. In the TVC, I am mostly like myself - outspoken,
confident girl who has a mind of her own. I believe the best
way to convey SOFY's message to all young girls is when I
can be myself and directly talk to my audience. And I spell
things out clearly. After all, it's high time we stopped hush-hushing
about periods and opened a mature conversation about it."
this TVC, I wish to convey to every girl out there that she
should no longer be worried about staining and can move about
confidently during periods. Also through this association,
I would like to introduce to them a product which is revolutionary
in its own way and brings to the consumer an extension of
comfort that helps them lead an active life."
India MD Yukihiro Kimura added, "We are privileged to
have Anushka as the new brand ambassador of Sofy, as she truly
exudes the confidence of the brand. Roping in Sharma was a
strategic decision as the company wanted a youth icon to represent
the brand and also talk freely about the unique feature of
Sofy Side Walls. Being the quintessential girl-next-door,
the engagement of Anushka Sharma will work well for the brand,
which intends to engage itself with the everyday girl."