Former DDB Mudra Delhi creative director Vandana Katoch has
formally announced the launch of her creative agency - Clayground.
had quit DDB Mudra in April to start her own venture, and
had started the Delhi based agency a couple of months ago.
The name, Clayground, Katoch said, is a toss-up between the
words 'clay' and 'playground' - in other words, substance
mixed with fun.
over 15 years in the industry I was still enjoying every bit
of it. The idea of starting something of my own was brewing
in my head for a while, but in i'll-do-it-one-day kind of
way. Then an opportunity presented itself and I decided to
take the plunge. The idea is to bring together like-minded
people and create communication that is insightful and engaging,"
Katoch told Indiantelevision.com.
said that Clayground is a place where the process of creation
is playful, while at the heart of it there is something solid.
"For me, creativity begins with a truth or an insight
and then one plays with it and enjoys the process. If either
is missing, the work doesn't tick," she added.
who started alone, has a team of four people now.
is handling Jaypee Group as first client. Katoch has been
working on the Jaypee account for six years now, over two
agencies. "One fine day, I got a call from the client
asking if I had thought ofturning entrepreneur. I felt honoured
when Jaypee gave me the opportunity to start up by offering
to be my first client. Clayground is on the roster of Jaypee
Group's ad agencies. We look forward to doing projects across
its different verticals," Katoch said.