Tata Global Beverages' brand Tata Tea has awarded its digital
duties to independent digital solutions provider 22feet Digital
Solutions after calling for a multiagency pitch for the same.
The agency's Bengaluru office will be handling the account.
agency will be responsible for the creative aspects of the
digital campaigns. Madison Media was handling the account
since 2005. Lowe Lintas currently handles the mainstream creative
duties of the Tata Tea brand.
the news to indiantelevision.com, 22feet managing partner
Vineet Gupta said, "We will be handling the digital duties
of the brand. Our focus will be to make the brand's presence
felt equally across platforms from social media to mobile."
from Tata Tea, 22feet is in charge of providing digital solutions
to other brands like Wipro, Kolkata Knight Riders, Lee, Kingfisher,
Peter England, Lenovo, Bisleri and Fastrack.