Delhi: Pune-based Rasoi Magic Food (India) Pvt Ltd, manufacturer
of ready to cook spice mixes, will spend around 40 per cent
of its sales revenue on advertising in the print and electronic
media in 2012-13.
high spending on advertising follows Rasoi Magic Food's acquisition
by MTR Foods, an 85-year-old Bangalore-based maker of instant
Foods Pvt Ltd Vice-President (Marketing) Vikram Sabharwal
told indiantelevision.com that television commercials had
already been launched on the general entertainment channels
and would soon be on other channels as well.
addition, Rasoi Magic Food will also carry out an advertisement
campaign in print media and use social media for promoting
Rasoi Magic Food's spend on advertising was just 3 per cent
of sales in 2009, which increased to 8 per cent of sales in
2010-11 and 16 per cent of sales in 2011-12.
Sabharwal said MTR Foods is aiming to spread its wings in
the rest of the country. Rasoi Magic provides MT Foods a strong
presence in western India.
annual advertising spend would be about 15 per cent.
In response to a question, he said the company did not believe
in celebrity brand ambassadors.