Paris-based global media communications group, Publicis Groupe,
has reported a 19 per cent rise in profit to 275 million euro
in the six months ended June 30, 2012 from 231 million a year
revenue grew by 14.3 per cent to 3.08 billion euro in the
first half of 2012 from 2.69 billion euro a year earlier.
The robust growth in revenues was despite the impact of the
slowing down of the global economy, especially in the second
growth in organic revenues (excluding revenues from businesses
acquired during the six months) was just 2.8 per cent, which
was also lower than in the first half of 2011.
the first six months of 2012, digital services accounted for
33 per cent of total revenues (up from 29 per cent in 2011),
while advertising contributed 30 per cent (31 per cent in
2011), 19 per cent came from the SAMS (20 per cent in 2011)
and 18 per cent from media (20 per cent in 2011).
Groupe saw the highest organic growth in the BRIC+MISSAT countries
at 8.9 per cent, where India grew by 15.1 per cent, second
only to South Africa where organic revenue grew by 20.8 per
cent. Organic revenue in Brazil grew by 12.5 per cent, in
Russia by 5.9 per cent, in China 7.8 per cent and in Mexico
8.9 per cent.
the European region, the growth in organic revenue in the
UK was 4.1 per cent, while the growth was flat at 0.9 per
cent in France. The other western European countries (Germany,
Italy and Spain) too slowed down resulting in the overall
growth in the region falling to 0.6 per cent.
America recorded an aggregate growth of 2.6 per cent in organic
revenue, thus continuing to show resilience despite the loss
of the GM Media and Search account and the sluggishness in
the healthcare sector. Organic revenue in the the rest of
the world, which includes Australia and Japan, grew by 3.9
per cent, Publicis said.
group's inorganic growth was fueled by a spate of acquisitions
around the world including full-service Indian agency Indigo
Consulting. Another notable acquisition by Publicis was that
of Britain based global independent BBH and Brazilian agency
Neogama/BBH. Other agencies/entities acquired by the French
communications giant include BBR Group in Israel, Beijing
based Longtuo, Flip Media in the Middle East and the Creative
Factory in Russia.
the second quarter of 2012 ended 30 June 2012, the Publicis
Groupe reported revenue of 1.63 billion euro, a 15.5 per cent
rise from 1.41 billion euro a year earlier. As in the case
with the half yearly revenues, the BRIC+MISSAT economies witnessed
maximum organic growth at 7.8 per cent. Organic revenue in
Europe on the other hand shrunk by 1.7 per cent. In North
America, the organic revenue growth was 1.8 per cent in the
first six months. The rest of the world organic revenue grew
by 3.9 per cent.
a statement, Publicis Groupe Chairman and CEO Maurice Lévy
said, "Just as we announced in our February forecast,
organic growth has leveled off in the second quarter. This
standstill results essentially from non-recurring events.
Our third quarter should see a return to much higher growth,
at rates far closer to our usual performance."
13,5 per cent, Publicis' margin is the same as last year's,
notwithstanding weak growth in the second quarter. "This
performance confirms our forecast for the year. The world
economic situation is both volatile and uncertain. We need
to maintain the greatest possible vigilance regarding our
costs and investments," said Levy.