MUMBAI: Ignitee Digital Services, a digital marketing and media agency, has appointed Ranjoy Dey as the chief operating officer.

Based in Ignitee’s Gurgaon office, Dey will be managing the business across the offices of Ignitee in Delhi, Mumbai and Chennai.

He will be responsible to lead all aspects of marketing and operations for Ignitee, aligning the marketing strategy and brand positioning for the company’s growth in the evolving digital advertising industry.

Dey will report to Ignitee CEO Atul Hegde.

Hegde said, "Ranjoy joins Ignitee as we continue to expand, and offer our best practices to customers. We are very focused on bringing great value across our digital products and solutions, and Ranjoy’s appointment is central in helping us to achieve this. With his vast experience in successfully creating and delivering interactive marketing solutions and effectively managing diverse resources, he is the ideal person to help us achieve our growth goals and country-wide consolidation."

Dey added, "I am excited to take up this role as the growth driver for Ignitee. Ignitee has been doing some amazing work for their clients and the time is right to expand the business when clients are looking at differentiated marketing solutions while enhancing their digital footprint."

Dey brings in over 18 years of experience in sales and marketing. His last stint was with Publicis Groupe’s Digitas India as SVP. He has handled clients like Nestle, Reckitt Benckiser, ITC, Samsung, Audi, Volkswagen, Dabur, Axis Bank and JK Tyres at Digitas India. Prior to joining Digitas India, he had also taken up roles to set up and lead e-Marketing and CRM functions from scratch in IT and eLearning companies.