Mogae Media is launching a specialist mobile planning unit
focused on SEO/SEM and has named it Mobiwise.
unit will be located at the Gurgaon headquarters of Mogae.
will bring understanding of how the user behaviour differs
on these handheld devices from PC browsing and provides effective
search engine optimisation (SEO) for mobile site.
Group executive director Tanya Goyal said, In the recent
years a massive surge in the use of smartphones and now tablets
have made it essential to adapt your web pages to meet the
needs of their users. In particular, the web pages should
be optimized for search on these platforms, so you reach your
audience that is today typically mobile, business oriented
and mostly affluent."
companys mobile SEO services include regular mobile
site audits, onsite and offsite SEO, accessibility and usability
consulting and multilingual mobile site optimization.
to the company, to achieve a balanced apprach to SEO and Pay
per Click (PPC), an understanding of how the various search
results and adverts are displayed across a range of popular
platforms is required. It is also vital to keep up-to-date
with the latest technologies and gadgets and their impact
on user behaviour as well as search engine policies. Mobiwise
aims to help clients through this maze and make sure their
business is being found by users of the latest phones, tablets
and other devices.
users of handheld devices can view sponsored ads for business
when performing relevant searches. Mobiwise will help get
the best from this relatively new advertising medium, allowing
users to reach out to an affluent, mobile and technologically
savvy audience. The mobile pay-per-click and pay-per-call
advertising services ensure that ads are delivered to potential
customers even when they are browsing the internet away from
their home or office.
on-site optimisation includes mobile web analysis and SEO
audit report, mobile website accessibility and usability recommendations,
domain research, keyword research for mobile browsers, content
optimization and HTML code optimization. Meanwhile, the off-site
optimisation includes mobile search engines submission, mobile
search engines optimization and marketing, submission of website
in local mobile directories, link building campaign for both
general as well as niche theme related website, other custom
website promotion activities such as press release submission,
article submission, social media marketing, niche forum and
Mogae Media we are trying to provide single window solutions
for the mobile medium. We believe the market is close to an
explosive inflection point. Mogae, with Mobocracy and Mobiwise,
will be in the forefront of mobile communication, Goyal
Media was set up in October 2011 by Sandeep Goyak and Tanya
Goyal, former JV partners of Dentsu in India.