MUMBAI: Mogae Media is launching a specialist mobile planning unit focused on SEO/SEM and has named it Mobiwise.

The unit will be located at the Gurgaon headquarters of Mogae.

Mobiwise will bring understanding of how the user behaviour differs on these handheld devices from PC browsing and provides effective search engine optimisation (SEO) for mobile site.

Mogae Group executive director Tanya Goyal said, “In the recent years a massive surge in the use of smartphones and now tablets have made it essential to adapt your web pages to meet the needs of their users. In particular, the web pages should be optimized for search on these platforms, so you reach your audience that is today typically mobile, business oriented and mostly affluent."

The company’s mobile SEO services include regular mobile site audits, onsite and offsite SEO, accessibility and usability consulting and multilingual mobile site optimization.

According to the company, to achieve a balanced apprach to SEO and Pay per Click (PPC), an understanding of how the various search results and adverts are displayed across a range of popular platforms is required. It is also vital to keep up-to-date with the latest technologies and gadgets and their impact on user behaviour as well as search engine policies. Mobiwise aims to help clients through this maze and make sure their business is being found by users of the latest phones, tablets and other devices.

The users of handheld devices can view sponsored ads for business when performing relevant searches. Mobiwise will help get the best from this relatively new advertising medium, allowing users to reach out to an affluent, mobile and technologically savvy audience. The mobile pay-per-click and pay-per-call advertising services ensure that ads are delivered to potential customers even when they are browsing the internet away from their home or office.

The on-site optimisation includes mobile web analysis and SEO audit report, mobile website accessibility and usability recommendations, domain research, keyword research for mobile browsers, content optimization and HTML code optimization. Meanwhile, the off-site optimisation includes mobile search engines submission, mobile search engines optimization and marketing, submission of website in local mobile directories, link building campaign for both general as well as niche theme related website, other custom website promotion activities such as press release submission, article submission, social media marketing, niche forum and blog posting.

“At Mogae Media we are trying to provide single window solutions for the mobile medium. We believe the market is close to an explosive inflection point. Mogae, with Mobocracy and Mobiwise, will be in the forefront of mobile communication,” Goyal added.

Mogae Media was set up in October 2011 by Sandeep Goyak and Tanya Goyal, former JV partners of Dentsu in India.