Personal care and oral care product manufacturer Colgate-Palmolive
has increased its advertising spend by 32 per cent in the
three-month period ended 30 June 2012.
company spent Rs 837.2 million on advertising in the quarter,
compared to Rs 634.1 million a year ago.
Colgates net sales stood at Rs 7.36 billion, up 20.45
per cent over the corresponding quarter of the previous fiscal
(Rs 6.11 billion). The net profit for the quarter stood at
Rs 1.17 billion, as against Rs 1 billion for the year-ago
period, recording a 17 per cent increase.
For Q1 FY13 Colgate achieved a volume growth of 11 per
cent and enhanced its leadership position in the toothpaste
category to 54.5 per cent volume market share for the period
from 12 January to 12 June from 52.4 per cent for the same
six months last year.
flagship brands, Colgate Dental Cream, Active
Salt, MaxFresh, Colgate Sensitive
and Colgate Total, were the chief contributors
to this growth, the company said. The company strengthened
its position in the toothbrush category and grew its market
share to 38.2 per cent from 36.3 per cent.
launch of Colgate Plax Fresh Tea in the fourth quarter of
FY12 helped the company gain momentum in the mouthwash
category for the quarter under review.